Let me introduce two new virtual members of the KDE community: Carla and Raj.
Carla and Raj have seen the light of day at the Plasma sprint in Pineda de Mar in the past days. They are two personas we’re basing our UI work on in order to create software that matches expectations of our users better. Carla and Raj have specifically been designed to represent groups outside of our usual comfort zone. You might also notice that the two are as different as it could possibly get — very much on purpose.
Carla is the administrative assistant of a CEO at a large-ish corporation. She’s a 32 year old university graduate living in London with a monthly income of 5000€. Carla is single, bordering workoholic. During the week, she usually doesn’t have much time for hobbies, in the weekends she enjoys meeting her friends for drinks and fine dining. Carla like convenience of technology but is mostly interested in how it improves her life, not for the sake of technology. She’s smart and interested, but not a techie. Carla’s primary electronic devices are her smartphone, her tablet and her laptop. She uses all of these devices for both work and leisure, the laptop at work docked into a docking station). Her work involves efficient communication, and she always needs to be on top of things. In her freetime, you’ll often find her relaxing listening to music or watching movies and tv shows.
Raj is a 21 year old engineering student living in the West of India, separate from his family. As many Indian students, he shares a dorm with fellow students. Raj has roughly 300€ to spend every month, this covers his costs but doesn’t leave a lot of room for luxurious expenditures. Raj is not too ambitious, in his free time, he regularly gets wasted in one or the other way. Once or twice a year, he visits his family in New Delhi. Although Raj is studying a technology subject, his interest in computers and software is limited. Raj owns a (slightly dated) laptop and a low-end smartphone. Like most of his friends, he hangs out a lot of social networks.
Raj and Carla form the basis of our work. In our design process, which is based on user-centered design techniques, we want to make sure we create software for the right target groups. Having these personas means that we can ask ourselves specific questions when we plan user visible changes. I hope we will see these two fellows deeply integrated in our creation process.